The End of Guesswork
The world's leading companies and governments use Electric Twin to make better decisions.
Powers
Uncover new audiences
A new perspective on your data reveals customer segments, attitudes and needs you might never have found with traditional insights methods and tools.
Household Income
Likelihood to Install a Heat Pump
Bring data to life
Meet the personas behind the data. Explore deeply, going beyond dry demographics to reveal true attitudes and underlying motivations.
Test and iterate
Iterate in real time with live audience feedback on almost anything. From narratives and messaging, to product concepts and video footage, synthetic populations help you deliver real business impact.
"Lead me not into temptation"
"Finally, alcohol-free beer that actually tastes like beer."
Build true understanding
Ask your audience almost anything - whenever, wherever. From quick questions in a WhatsApp group, to complex surveys and detailed focus groups. You’ve never been so close to customers.
We're adding new powers every week
Science
Our synthetic populations are carefully crafted simulations of real-world populations.
Trained on the global cultural corpus, and tuned with unique data sets they capture the messy nuance of humanity with reliable precision.
Instant
Surveys, interviews and focus groups take weeks to set up, run and analyse. Electric Twin gives you insights in seconds
Private
Secrecy is inherent in synthetic populations. Our systems are built to operate in above secret environments.
Superhuman
Electric Twins aren't human, they're superhuman. They don't sleep. They don't get bored, and they can't lie.
Precision audiences with proven accuracy
We've developed an engine that predicts human attitudes and behavior with true-to-life accuracy, delivering trustworthy answers for our customers.
Our rigorous testing protocol benchmarks predictions against real-world survey data, both bespoke and publicly available.
Bespoke audiences
By ingesting your real-world data, such as surveys you've conducted or recordings of focus groups, we create a digital twin of your specific customers or target audience.
Off-the-shelf audiences
For rapid deployment, we offer pre-built audiences crafted using best-in-class primary data sources, letting you explore attitudes and behaviors of representative, globally diverse audiences across almost any demographic or region worldwide.
2 million
Synthetic personas
92%
Accuracy compared to real-world survey data
3 billion
Tokens used in our evaluations
10,000x
Faster than traditional research methods
173 Countries
Available out of the box
10 seconds
To conduct a survey
Team
Our team has an unparalleled track record of successfully predicting human behaviour in financial markets, elections and military operations.
We've fought elections, pandemics and wars - advising Presidents, Prime Ministers, and CEOs. We know firsthand what it takes to make rapid life-or-death decisions.
Electric Twin is the tool we wish we'd had. That's why we built it.
Ben Warner
Co-Founder
Former Chief Data Advisor to the PM. Deep experience across government, politics and industry, having built the most accurate model of the 2019 election and has helped many businesses through their adoption of AI.
Alex Cooper
Co-Founder
Former military commander with extensive experience of complex strategic campaigns and counter-terrorism. After leaving the military he joined No10 during Covid and was Director of UK's Covid testing operations, working closely with Ben. Alex has a deep understanding of the value of insights, intelligence and simulation in complex strategic campaigns from defence and pandemic response.
Mission
Societies feel unknowable - fluid, fragmented, and unpredictable. The old segments, stereotypes and labels turn out to be unreliable, even extinct. Leaders and teams are frequently blindsided.
The winners in this new reality thrive in the chaos. They see and engage the fragments, the outliers and the disenfranchised. They understand the misunderstood.
Traditional insights approaches don't cut it anymore.