Get instant feedback via an always on conversation with your most important customers.
Focus groups are incredibly valuable, incredibly expensive and too short.
Echo creates synthetic versions of your focus groups. This allows you to go back, test new messages, dive more deeply.
Like in a real group, but always there, and as many times as you want. Turning a brief group into a lasting resource.
"When I hear artificial intelligence, the first thing that pops into my head is still job loss. I mean, that's just the reality we're facing, ain't it?”
“I mean, how does that preserve the club's identity? It's like they're trying to turn football into some kind of corporate franchise.”
“I'm not totally against research in general, right? But this just feels like it could be a huge waste of money when we've got so many other problems to deal with.”
